We’ve chatted about the importance of checklists. Checklists can be checklists literally as well as figuratively (i.e. software). Checklists help us order our thoughts and actions. Yet, the last step on each checklist should be: removing as many checklist steps as possible. This ironic strategy is necessary because steps inherently are friction, and friction is our enemy. We want to help our clients avoid the drag of clicks and thinking.
In a 2007 article in The New Yorker, Atul Gawande, a surgeon and an author, advocatedthat more hospitals use checklists. He cited many medical studies showing how checklists save lives (and money). Implementing one checklist, a hospital "…prevented forty-three infections and eight deaths, and saved two million dollars in costs." The startling part: the list was only five steps long! In other words, people don’t consistently follow...
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Companies that sell brands on Amazon are increasingly profiting by using a series of checklists, some with 503 steps, to ensure they maximize a brand's potential.
This article leads us to ask: if we could make a checklist with 503 to-do items, what would those be? What checklist should a retailer follow to succeed online? A brand? Bridge offers members a variety of checklists to help them succeed in including the New Member Success Checklist and the Smart Brand Boarding Checklist....
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